Variety Magazine

Variety covers the business of entertainment including film, television, music, radio, interactive media and publishing. It competes directly with The Hollywood Reporter and Deadline Hollywood.

Sime Silverman founded Variety in 1905 as a weekly newspaper in New York City covering vaudeville and Broadway theater. The paper expanded to Hollywood in 1933 with the launch of Daily Variety. Four generations of Silvermans ran the business until 1987, when it was sold to the Cahners Publishing division of Reed Business Information (RBI), a unit of Reed Elsevier. In October 2012, RBI sold Variety to Penske Media Corporation.

This magazine is owned by Penske Media Corporation.

Websites

Contact

Brent Lang is the executive editor of Variety.

For Variety contact information, see the California news media contacts at EasyMediaList.com.

Ratings

Content:     Very Good (2 votes)
Political Bias:   Leans Right (1 vote)
Credibility:   High (2 votes)

News

23 comments to date. See all comments.

Cable Viewing Sinks as OTT Services Rise
-- July 21, 2020: Major cable channels saw double-digit viewership declines in 2019 while "over the top" streaming services like Netflix and Prime continued to surge. Who needs linear cable TV when you can choose from huge content libraries on demand? Michael Schneider and Kate Aurthur wrote at Variety: R.I.P. Cable TV: Why Hollywood Is Slowly Killing Its Biggest Moneymaker
Posted by Mondo Times editors, Boulder, Colorado USA, July 24, 2020

Variety Promotes Michelle Sobrino-Stearns to Publisher
-- On October 18, 2012, the entertainment industry trade announced the appointment of Sobrino-Stearns, marking the first time the 107-year old showbiz newspaper has been headed by a woman. Her promotion is the first big change made by Variety's new owner, Jay Penske, whose Penske Media Corporation acquired the publication on October 9. She succeeds Brian Gott, who had just resigned from the...

Variety Sold to Penske Media Corporation
-- On October 9, 2012, Variety reported that Reed Business Information, a unit of Reed Elsevier, has sold the publication to Penske Media Corporation. Financial terms of the deal were not revealed. Founded in 2004, Penske is active in digital entertainment media with services that include Deadline Hollywood Daily, TVLine, Movieline and HollywoodLife. CEO Jay Penske said "Since 1905,...

-- March 4, 2011 -- Andrew Wallenstein is now TV editor at Variety. He was previously senior editor at the Guardian newspaper's PaidContent.
Posted by Mondo Times editors, Boulder Colorado USA, March 6, 2011

-- December 28, 2010 -- Josh Dickey is now film editor at Variety. He was previously deputy editor at the Wrap.
Posted by Mondo Times editors, Boulder Colorado USA, December 28, 2010

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