The Onion Announces Four Media Partnerships in Bid to Expand Print Distribution

-- October 25, 2010: The satirical newspaper The Onion recently announced four new business partnerships in cities across the U.S. The company views these partnerships as components of a broader, strategic plan to expand its national print distribution. Four media organizations teamed up with The Onion in the past four days: Austin American-Statesman, St. Paul Pioneer Press, Wisconsin State Journal and The Denver Post.

Under the terms of each deal, The Onion maintains exclusive rights and responsibility for all creative content, while the media companies assume business management responsibilities, including advertising sales, printing and distribution.

The Onion began opening itself up to franchise and partnership opportunities over the last year as a means of expanding the paper's distribution nationwide. The plan was to attract business partners within the eight markets where The Onion currently publishes and grow from there. This past summer, The Onion joined forces with The Chicago Tribune, making Chicago the first partnership market. Under the new arrangements, Austin, Denver-Boulder, Minneapolis-St. Paul and Madison all will become part of the new partnership program, covering six of the eight original markets.

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