Why Skiing Magazine Made a Magazine App ... for Your Desktop Computer

-- Advertising Age magazine reported on November 2, 2010:

"Bonnier's Skiing magazine has introduced a new app that runs on your regular desktop or laptop computer. And yes, the people behind it have heard of the iPad.

They just don't think the frenzy over magazines on iPads is all that justified yet -- and do think Skiing and its sibling Saveur Magazine have more immediate digital potential in this format than on the iPad.

It's not that they've got anything against tablets. Skiing Interactive will actually also run on any Android tablets such as the Samsung Galaxy Tab. But because the app uses Flash, it won't, at least for now, run on the iPad. And that's OK with them, because they think the untapped market is on the desktop or laptop you're very likely using to read this article."

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