Onion, Editor Scott Dikkers to Return to Midwestern Roots
By Mondo Times editors
Boulder Colorado USA
Posted on April 2, 2012 at 9:19am
-- The satirical weekly will move editorial operations from New York to Chicago this summer, likely by July.
Roughly a third of the Onion's 23 New York-based editorial employees won't make the move midwest, though, including editor Joe Randazzo. However, founding editor Scott Dikkers is set to return to take the top editorial spot.
More from Nothing fake about The Onion's move, published March 31, 2012 by the Chicago Tribune:
"Once a low-budget vehicle for sophomoric humor and Madison, Wis.-area pizza coupons, The Onion has graduated into a national phenomenon. It has a weekly circulation of about 500,000, more than 10 million unique monthly visitors to its websites and annual revenue in the "tens of millions," according to [Onion CEO Steve] Hannah. Along the way it has shed its student owners for corporate investors and diversified its offerings, spawning everything from TV shows and best-selling books to an eminently forgettable Onion movie.
The growth spurt started with the 1996 launch of TheOnion.com, which helped propel the publication to national prominence. In 2001, money manager David Schafer bought a majority stake, and the editorial staff relocated to New York, leaving the headquarters behind in Wisconsin and satellite sales offices scattered nationwide. A former executive editor at the Milwaukee Journal, Hannah bought a minority interest and took the helm three years later."
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